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Data Gem May. 9, 2014 | Share

Travel m-Commerce in Germany on the Rise

Travel m-Commerce in Germany on the Rise

With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly 700.000 people purchased an airline ticket or hotel accommodation via their mobile phone in March 2014, a Year-on-Year increase of 39%. Read more

Data Gem May. 1, 2014 | Share

Online Video Trends in Germany: PC and Mobile

Online Video Trends in Germany PC and Mobile

In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video consumption continues to rise. Read more

Data Gem Mar. 3, 2014 | Share

Retail is the Fastest Growing Usage Category on Smartphones in Italy

Financial Services and Retail in M-Commerce Categories

The latest insights from our comScore Mobile Advisor Study show that the Total Italy Mobile Universe accounted for 48,000,000 users in the three-month average ending November 2013. Smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5 percent from the previous year. Read more

Data Gem Nov. 7, 2013 | Share

Taking Pictures of Products Is Main In-Store Activity for French Smartphone Owners

Top 5 Activities in a Retail Store by French Smartphone Owners

There were 28.4 million French smartphone owners in the three month average ending September 2013, which constitutes nearly 60 percent of the total French mobile audience. During the month nearly 20 percent of these French smartphone users took a picture of a product whilst in a physical retail store. Read more

Data Gem Oct. 8, 2013 | Share

Germans Accessing Social Media via Mobile Every Day has Grown 39 Percent

Social media continues to be an increasingly popular activity for German mobile users. The number of Germans accessing social networking sites via mobile at least once each month has increased by 27 percent over the year, from 14.9 million users in the three month average ending August 2012 to nearly 19 million in August 2013. What is most interesting... Read more

Data Gem Aug. 19, 2013 | Share

Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries

Growth of Smartphone Users Watching Video or TV EU5

The video landscape in Europe is changing. The percentage of EU5 (Spain, Germany, Italy, France and UK) smartphone users that watched a video or TV via their device, at least once in a month, has increased 112 percent over the past year to 52.8 million smartphone users (representing 34.8 percent of the EU5 audience) in June 2013. Read more

Data Gem Aug. 1, 2013 | Share

Half of UK Smartphones Run on Android

In the UK, Android has increased its OS market share by 19 percent from 42 percent share of the market in May 2012 to 50 percent in the three month average ending May 2013. Apple’s market share amongst the 33.1 million UK smartphone owners has remained relatively stable, with a growth of 7 percent from May last year to reach 29 percent share in May... Read more

Data Gem May. 15, 2013 | Share

Young Brits Have A Higher Recall of Mobile Advertising

Smartphone users 18-24 versus old smartphone users

Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. Read more

Data Gem Apr. 18, 2013 | Share

Spanish Smartphone Shoppers: iPhone vs Android

Spanish Smartphone Shoppers: iPhone vs Android

Mobile shopping is growing amongst Spain’s 24 million smartphone users. In the three month average ending February 2013, 10 percent of Spanish smartphone owners used their device to purchase a good or service at least once during the month. These mobile purchases range from clothing and accessories, to airline tickets and consumer electronics, but... Read more