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Data Gem Jun. 12, 2014 | Share

Two Out of Five Hispanic Millennials are Mobile-Only Internet Users

Mobile Only Percent Share of Digital Media Audiences

According to the U.S. Census Bureau, 53.3 million people – nearly one in six U.S. residents – are Hispanic. By 2060, this demographic segment is expected to more than double and make up approximately one third of those living in the United States. Read more

Data Gem May. 20, 2014 | Share

UK Travel Consumers Go Mobile

Uk Share of Total Unique Travel Visitors

Mobile is playing an increasingly important role in how UK consumers research and book travel. Read more

Data Gem Apr. 11, 2014 | Share

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting new adherents. All are examples of ‘mobile-first’ social networks, for which cameras enable the... Read more

Data Gem Apr. 8, 2014 | Share

Digital Media Audiences Now Comprise a ‘Multi-Platform Majority’ in the U.S.

US Multi-Platform Audience by Segment

The most disruptive shift in the digital media marketplace has been the shift from desktop to mobile platforms. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now along with tablets, continues to drastically alter the dynamics of consumer behavior. In 2013 some of the most pronounced shifts... Read more

Data Gem Apr. 7, 2014 | Share

Users Engage with Major Social Networks Predominantly via Mobile

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Read more

Data Gem Mar. 25, 2014 | Share

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

66 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’

comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K. More than two thirds (66 percent) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared... Read more

Data Gem Dec. 9, 2013 | Share

U.S. Desktop + Mobile E-Commerce Spending on Cyber Monday Topped $2 Billion While Black Friday Surpassed $1.5 Billion

Black Friday

In line with our predictions, mobile commerce (i.e. buying on smartphones and tablets) is already playing a major role in online retail this 2013 holiday season. comScore recently compiled our mobile estimates for Black Friday and Cyber Monday and found that m-commerce accounted for hundreds of millions of dollars and a sizeable percentage of total... Read more

Data Gem Dec. 5, 2013 | Share

Amazon & eBay Drive Heavy App Usage, While Multi-Channel Retailers Rely on Mobile Web

Leading Retailers

With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. As we explored in our recent whitepaper, a majority... Read more

Data Gem Oct. 28, 2013 | Share

Two-thirds of Zynga, Groupon and Pandora Users Access Exclusively Via Mobile

Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better user experience, or some other reason. That primary platform used to be the desktop computer, but an increasing share of the digital landscape is now occupied... Read more

Data Gem Oct. 23, 2013 | Share

92% of U.S. Time Spent with Photos Occurs on Mobile vs. Just 25% for Portals

Time Spent by Platform

As of August 2013, the digital platforms that users consumed media on proved to be heavily influenced by the type of content they engaged with.This finding supports the idea that people prefer different devices for accomplishing different online activities and tasks. Read more