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Data Gem Aug. 15, 2011 | Share

Newspapers/Magazines Most Likely Source of QR Code Scanning in the U.S.

Source of QR Code Scanned by Percentage Audience

comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population in the U.S. The most popular source of a scanned QR code was a printed magazine or newspaper,... Read more

Data Gem Aug. 12, 2011 | Share

More than 1 in 3 U.S. QR Code Scanners has a Household Income of $100k

U.S. QR Code Scanners

comScore recently released a first look at QR code usage from its comScore MobiLens service. The report found that more than 14 million Americans scanned a QR code on their mobile phone in June 2011, representing 6.2 percent of the entire mobile population in the U.S. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of... Read more

Data Gem Aug. 12, 2011 | Share

In EU5, More Than Half of QR Codes Are Scanned While at Home

Location of Scanning QR Code Reach EU5

In the EU5 region (including France, Germany, Italy, Spain and UK) 4.6 percent of mobile users and 9.8 percent of smartphone owners scanned a QR or bar code during the month of June 2011. Read more