Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
The Year of the Dragon unleashes a global celebration. Check out how social media celebrated Chinese New Year, 2024 in this easy-to-digest infographic. Read more
Fast Facts: Diwali 2023 on social media
Fast Facts: 2023 Masters® Tournament
2023 Grammys at a Glance
The Wrap on the Golden Globes 2023
Retail: ‘tis the season of the bargain hunter
What social marketers need to know for this year’s...
Game on! The FIFA World Cup kicks off
Traffic to health apps has increased by 29 percent...
Traffic to health apps has increased by 29 percent since 2018...
Comscore Q1 2016 Advertising Benchmarks
U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014
Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placeme...
Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps t...
Two Out of Five Hispanic Millennials are Mobile-Only Internet Users
Users Engage with Major Social Networks Predominantly via Mobile
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time s...
Amazon & eBay Drive Heavy App Usage, While Multi-Channel Retailers Rely on...
Apps Drive Smartphone Engagement, Browsing Wins on Tablets
American, Canadian and British Women Spend Most Time on the Web
Mobile Phones and Tablets Now Account for 1 in 8 U.S. Internet Page Views