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Data Gem May. 22, 2013 | Share

Will Tumblr Bring a Younger Audience to Yahoo! Sites?

With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. One of the more interesting rationales has to do with demographics. Specifically, the notion that Tumblr’s audience skews notably younger than that of Yahoo’s, which given its 700+ million... Read more

Data Gem Apr. 19, 2012 | Share

Google Sites, Microsoft Sites and Facebook Rank as Top Online French Properties in March

Top 20 Websites France March 2012

Nearly 48 million unique users went online in March 2012 in France. Google Sites continued to rank as the top online property, attracting 44.3 million unique visitors, displaying a slight increase over the past month. Microsoft Sites ranked second with nearly 40 million unique visitors, but had a stronger growth rate of 4 percent between February and... Read more

Data Gem Mar. 1, 2012 | Share

Social is Key to the Online UK Ad Landscape

Top 5 Online Publishers UK Jan 2012

In the UK, Facebook.com carried more display ad impressions than any other online publisher during January 2012, with more than 17 billion display ad impressions, representing 24.0 percent market share. Yahoo! Sites ranked second with over 4 billion impressions (5.6 percent), followed by eBay with nearly 3.8 billion impressions (5.3 percent). Read more

Data Gem Nov. 2, 2011 | Share

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

Smaller Advertisers Deliver 62% of Ad Impressions on Facebook in Q3 2011

The Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo! Sites, and Microsoft Sites. In Q3 2011, Yahoo! and Microsoft shared a similar profile with smaller advertisers delivering around 21 to 23 percent of... Read more

Data Gem Apr. 20, 2011 | Share

Top Internet Properties in Vietnam

Top Internet Properties in Vietnam

Google Sites led as the top online property in Vietnam in March 2011 with nearly 6.7 million unique visitors, reaching 95.4% of the total online population in the country. Yahoo! Sites closely followed with more than 6.6 million visitors (95.3% reach). VinaGame Inc. captured the #3 position with nearly 5 million visitors. Read more

Data Gem Mar. 25, 2011 | Share

Google Most Popular Incoming Traffic Source Worldwide for The New York Times

In January 2011, Google sites were the most popular incoming traffic source worldwide for The New York Times brand. 17.5% of the NYT visitors entered via one of Google's sites, followed by Yahoo! sites with 8.1% and Social Networking site Facebook.com with 5.7%. Read more

Data Gem Oct. 27, 2010 | Share

Long Term Growth at Top 3 U.S. Properties

Long Term Growth at Top 3 US Properties

Showing steady growth over the past 3 years, the top 3 U.S. properties lead by example, with Google Sites up 39 percent, Yahoo! Sites up 31 percent and Microsoft Sites up 38 percent versus September 2007. Read more