August 5, 2013

Accessing Travel Sites via Mobile is Growing 6 Times Faster than PC in Italy


Sr. Manager, Corporate Marketing, EMEA
Mobile content consumption is on the rise and the travel category has gained popularity in Italy during the summer months. Almost 4.5 million users accessed a site in the travel category via their smartphone in the three month average ending June 2013 – a growth rate of 37 percent over the year.

In comparison, the travel category also witnessed growth via PC (up 6 percent) as more than 12 million people in Italy accessed a site in this category in June 2013. During that month, TripAdvisor Inc., Priceline.com Incorporated and Gruppo Ferrovie dello Stato were the top 3 travel destinations for PC users in Italy.

Growth travel category in italy pc and mobile

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