Data Mine

September 21, 2011

Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1

By: Sarah Radwanick
Channel 4, ITV and YouTube largely attracted the ABC1 demographic, accounting for at least 59 percent of online video viewers across the three sites during July 2011, in the UK. Channel 4 had the largest share of ABC1 viewers, accounting for with 69.2 percent of the site’s traffic; while YouTube had the most C2DE/Retired viewers (40.8 percent) but ABC1 (59.2 percent) still made up the majority of the site’s viewers.
Share of Online Video Viewers ITV Youtube Channel 4

Tags: TV, Video, YouTube