Exponential Tablet Adoption in 2011 Ushers in Era of Convergent Consumption
An analysis across markets reveals that a growing percentage of mobile subscribers now own tablets in addition to their phones. The U.S. has the highest percentage of mobile subscribers who own tablets at more than 14 percent. Canada and Spain followed with approximately 10 percent of mobile subscribers in both countries reporting owning tablets. Across EU5 markets, 8.3 percent of all mobile subscribers reported having a tablet device. As more tablets promise to hit the mainstream in 2012, it is highly likely that the percentage of tablet ownership among mobile subscribers in these markets will rise.
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