Germans are Spending 33% More Time on Retail Sites
Amazon remains the top online retail destination in Germany with nearly 32 million unique visitors, spending an average of 30.3 minutes on their site during the month. However, the retailer that has seen the most notable change in audience engagement is Otto, as average time spent on their site has nearly doubled over the year.
It will be interesting to see if this upward trend continues. Could Otto seize Amazons lead in terms of time spent on site?