HTC and Samsung Own Nearly Two-Thirds of Google Android Device Market
A closer look at the individual countries shows HTC and Samsung leading in device share for various markets. In the UK, HTC accounted for more than 50 percent of Android devices in use, a significantly higher percentage than other markets. While Samsung manufactured the second largest share of Android devices in the UK, it accounted for less than half of HTCs share (21.6 percent). However, in all other EU5 countries, Samsung was the preferred device manufacturer for Android users, with a 42.3 percent market share in France and greater than 30 percent market share in Germany, Italy and Spain. Sony Ericsson emerged as the third most popular Android device across all markets, except for Italy where LG ranked third with a 1.8 percentage point lead.
For more insights into the European smartphone market, please read the full press release titled Android Captures #2 Ranking Among Smartphone Platforms in EU5.