December 6, 2010

In Australia, Men Watch Twice the Amount of Online Video as Women

Amarpal Singh
Senior Marketing Manager APAC
A demographic analysis of video viewers in Australia revealed that although males and females comprise nearly an equal percentage of overall video viewers, males spend a significantly longer amount of time viewing online video than females.

On average, males watched just over 10 hours of online video in October, while females averaged 5.2 hours.