Data Mine

August 12, 2011

In EU5, More Than Half of QR Codes Are Scanned While at Home

By: Hélène Azevedo
In the EU5 region (including France, Germany, Italy, Spain and UK) 4.6 percent of mobile users and 9.8 percent of smartphone owners scanned a QR or bar code during the month of June 2011.

Among mobile users who scanned a QR or bar code on their mobile devices in June, 57.4 percent did so from home, while 22.6 percent did so while at work and 20 percent scanned a QR or bar code when outside or on public transport. Nearly 18 percent scanned a QR code while at a retail store, while 17.2 percent did so while in a supermarket and 5.7 percent did so while in a restaurant.
*Percentages will not sum to 100% as respondents may select more than one source of QR/bar code scanned

QR Code Scanning Locat

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