August 12, 2011

In EU5, More Than Half of QR Codes Are Scanned While at Home

Hélène Azevedo
Marketing Manager Europe
In the EU5 region (including France, Germany, Italy, Spain and UK) 4.6 percent of mobile users and 9.8 percent of smartphone owners scanned a QR or bar code during the month of June 2011.

Among mobile users who scanned a QR or bar code on their mobile devices in June, 57.4 percent did so from home, while 22.6 percent did so while at work and 20 percent scanned a QR or bar code when outside or on public transport. Nearly 18 percent scanned a QR code while at a retail store, while 17.2 percent did so while in a supermarket and 5.7 percent did so while in a restaurant.
*Percentages will not sum to 100% as respondents may select more than one source of QR/bar code scanned

QR Code Scanning Locat

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