February 6, 2012
Mobile Banking App Usage Increases Dramatically in 2011
In Q2 2011, 16 percent of the total U.S. mobile audience age 13+ reported using their mobile devices for accessing financial information or carrying out a financial transaction. While browser usage continues to be the dominant channel for banking services on a mobile device, app usage has seen a dramatic increase in the previous year - largely due to the popularity of smartphones and investment of financial institutions into their mobile channels. By Q2 2011, banking app usage had risen 74 percent from nearly a year go, followed by app usage among credit card users (up 58 percent).
For more online and mobile banking insights, please download a complimentary copy of the comScore 2011 State of Online and Mobile Banking.