February 14, 2012
Online Video Boom Signals Sea Change in Video Ecosystem
Online video viewing witnessed impressive gains across a variety of measures in 2011, signaling a behavioral shift in how Americans are consuming video content. More than 100 million Americans watched online video content on an average day to close out 2011, representing a 43-percent increase versus year ago. In addition to more daily viewers, the number of video streams jumped 44 percent to 43.5 billion in December 2011.
Dan Piech, comScore product manager for online video, shares insights on the future of video consumption and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead.
To read more about the future of digital, download a copy of the full report here.