Smartphone Adoption Approaches Tipping Point Across Markets
In terms of audience size, the US showed the largest smartphone audience installed base (97.9 million users), while the UK ranked second with nearly 25.4 million smartphone users.
Both the UK and Spain saw smartphone adoption surpass 50 percent penetration over the past year, representing an important milestone in the evolution of this market. Meanwhile, the US, France, and Italy saw smartphone penetration surpass 40 percent of the mobile market.
For more global insights into todays mobile market, please download a complimentary copy of the 2012 Mobile Future in Focus.