Smartphone Adoption increased across the U.S. and Europe
Currently, Spain leads all markets with smartphone adoption of 37.6 percent (up 10.3 percentage points vs. year ago), as it surpassed Italy in November. The UK also has strong smartphone adoption at 34.3 percent, up from 21.0 percent last year, as the fastest growing among the six markets analyzed. U.S. smartphone adoption stood at 27 percent at the end of 2010, up from 16.8 percent the previous year.
The comScore 2010 Mobile Year in Review is now available for download.