Data Mine

June 4, 2012

Smartphone Shoppers: Top 10 On Device Purchase Categories

By: Kate Dreyer
Nearly 19 million Americans made a purchase on their smartphone during the three-month average period ending April 2012, representing 17.4% of U.S. smartphone owners.

A look at the top purchase categories revealed that almost 1 in 3 of those purchasers bought clothing or accessories on their device, while nearly 1 in 4 purchased tickets. 22.3% bought consumer electronics or household appliances, while 21.2% chose to purchase meals for delivery/pickup and 1 in 5 purchased daily deals or discount coupons.

Top Purchase Categories for US Smartphone Audience

Tags: , Mobile, Rankings, Smartphone