Social Networking Visitation and Engagement by Region
When looking at the share of time spent on social networks, Europe accounted for the largest share of time at 38.1% of all social networking minutes, followed by North America where 21.4% of all social networking minutes emerged. Although Asia Pacific is home to the largest social networking population by visitors, the region accounted for just 16.5% of all social networking minutes.
These findings are part of the recent comScore report, The Rise of Social Networking in Latin America.
To download a complimentary copy of the report, please visit: The Rise of Social Networking in Latin America. The report is also available in Spanish and Portuguese.