Spotify Appeals Especially to Spanish Mobile Music Streaming Users
Across the markets analysed Last.fm, Spotify and local radio stations came out top. In Spain, Spotify was used by nearly half (48 percent) of all people who used mobile music streaming services. The leading service for mobile users in the UK was the BBC that attracted 46 percent of the music streaming audience in May 2011. Last.fm didnt make the top spot in any of the EU5 markets, but ranked in the top 3 for Spain, Germany and the UK.