June 11, 2012

Tablet Users Skew Older and Towards Upper Income Households

Kate Dreyer
Director, Corporate Communications
A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and older age segment, and 27 percent less likely to be age 18-24.

Tablet users also skewed towards upper income households, likely a function of the high price point of these devices still considered a luxury good to many consumers. Nearly 3 in 5 tablet users resided in households with income of $75,000 or greater.
To view the full report, please visit: Majority of Tablet Users Watch Video on their Device

Demographic Profile US Tablet User

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