Tablets Drive About 20% More Average Spending Than Smartphones
Interestingly, on a per user basis, tablets actually drive about 20% more spending on average ($57 spending per tablet owner vs. $47 per smartphone owner).
If retailers are trying to optimize for dollars today, then the smarter bet is to focus their development and user experience efforts on smartphones. But dont forget about tablets: Adoption is increasing rapidly and tablets may well surpass smartphones in terms of total retail dollars.
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