Infographic - July 18, 2011

U.S. Map App Audience Doubles

Comscore recently released a report on the mobile map audience in the U.S. finding that the number of smartphone map users (which accounted for 4 out of every 5 mobile map users) reached 38.2 million in May 2011, an increase of 75% from the previous year. Apps represented the primary access point for approximately two-thirds of smartphone map users (up 98%), while browser map access was about half as popular as apps and grew at half the rate. Read the full report here.

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