Data Mine

August 16, 2013

Which UK Apparel Sites Have the Largest Digital Audience?

By: Sarah Radwanick
According to comScore MMX™ Multi-Platform, which provides unduplicated audience measurement across PC browsing, PC video streams and on-network mobile browsing usage, the Total Digital Population (TDP) in the UK was 46.1 million in June 2013.

In the UK retail-apparel category, Next Group led the way with a TDP of 4.3 million during the month, followed by ASOS and Arcadia Group with 3.8 million and 3.5 million respectively. Even though New Look had a slightly smaller digital audience (3.1 million), they extended their reach by 14 percent when accounting for on-network mobile browsing in June.

For further digital audience trends and insights, download the latest UK Digital Market Overview Report, which is produced on a monthly basis in partnership with UKOM.

UK Multi-Platform Usage in the UK Retail Apparel Category

Tags: Mobile, Multi-Platform, Retail