comScore Announces Availability of New YouTube Partner Reporting
A first look at select YouTube partners from the current list of beta partners revealed that Machinima reached 16.9 million viewers with the highest engagement at 1.2 hours per viewer over the course of the month. Maker Studios drew 11.4 million viewers, who viewed an average of 8.9 videos, while Demand Media attracted 15.2 million viewers.
*YouTube Partner Reporting based on online video content viewing and does not include claimed UGC content
For more information about comScore Video Metrix YouTube Partner Reporting, please visit comscore.com/youtube or email firstname.lastname@example.org.