2012 Covington & Burling Sports Media & Technology Conference
Now in its 14th year, the Sports Media & Technology (SMT) conference is known throughout the industry as the event that draws the leading sports media decision makers. Through a series of featured interviews, roundtable discussions and case studies, our distinguished speaker faculty offers insight into the trends and technologies that are shaping the media landscape.Location: New York Marriott Marquis New York City, NY, United States
Jeff Hackett, Executive Vice President, comScore, Inc.
7 November 5:00 pm - 5:45 pm Add to Calendar http://www.comscore.com/Insights/Events-and-Webinars/Event/2012/2012-Covington-Burling-Sports-Media-Technology-Conference 07-11-2012 17:00:00 07-11-2012 17:45:00 15 2012 Covington & Burling Sports Media & Technology Conference - Sports Sponsorship Investment in Digital Media Jeff Hackett, Executive Vice President, comScore, Inc. - Sports Sponsorship Investment in Digital Media New York Marriott Marquis, New York City, NY, United States comScore firstname.lastname@example.org false
Sports Sponsorship Investment in Digital Media
While digital media has grown by leaps and bounds, finding the tools to measure and evaluate programs is proving to be a bit tricky. In this discussion, David Coletti, Vice President, Digital Media Research and Analytics, ESPN; Jeff Hackett, Executive Vice President, comScore; Shaun Koiner, Director, Digital Media & CMO, Sporting News; Adam Shlachter, Senior Vice President, Media, Digitas; and Colleen Soriano, Senior Vice President & Managing Partner, U.S. Integrated Investment and Digital Innovation, Universal McCann, will examine what digital platforms are being bought and sold, how data is being measured both internally and via third parties, what new forms of measurement are emerging to reflect current consumption trends and how they are being used to drive sales.
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