Cynopsis Digital Measurement Summit
Cynopsis: Digital announces its inaugural Video Metrics Summit, an intensive half-day analysis of the state-of-the-art in audience measurement and valuation today and, most importantly, in the future.Location: JWT, New York City, United States
Eli Goodman, Media Evangelist, comScore, Inc.
Beyond Eyeballs: The Best Measures of Online Video
Digital metrics deliver almost too much information, allowing marketers to target ads to the right consumer at the place and time. But what are the true measures of success? Experts in video measurement, advertising and branding reveal their winning formulas for blending and balancing demographics, geolocation, consumer history and engagement. Learn how you can better navigate the flow of data and implement these expert tested strategies into your marketing plan.
Conference Registration and Additional Information