M-DaysSession Type: Presentation
Location: Messe Frankfurt Frankfurt, Germany
Steffen Schlimmer, Director, comScore Europe
5 February 2:30 pm - 3:00 pm Add to Calendar 05-02-2013 14:30:00 05-02-2013 15:00:00 Asia/Hong_Kong M-Days - Cradle of New Mobile Trends Steffen Schlimmer, Director, comScore Europe - Cradle of New Mobile Trends Messe Frankfurt, Frankfurt, Germany comScore email@example.com false DD/MM/YYYY
Cradle of New Mobile Trends
What’s hot in one of the most advanced mobile markets in the world today? Use of mobile broadband and mobile internet is growing, apps and mobile advertising are tightly entwined, mobile social networking is in, and mobile advertising, content and services make up more than the half of mobile revenues, followed by games and music. Some of these trends can already be seen in other European countries like Germany, others still have to gain momentum. Which of the U.K. trends will make it on the continent? What do we have to expect to emerge in U.K.? Answers to these questions will be given in this session.
Paul Goode, Industry Relations, comScore Europe
6 February 10:15 am - 11:30 am Add to Calendar 06-02-2013 10:15:00 06-02-2013 11:30:00 Asia/Hong_Kong M-Days - How Technology and Analytics Drive the Mobile Market Paul Goode, Industry Relations, comScore Europe - How Technology and Analytics Drive the Mobile Market Messe Frankfurt, Frankfurt, Germany comScore firstname.lastname@example.org false DD/MM/YYYY
How Technology and Analytics Drive the Mobile Market
Mobility is crucial for the modern, globalised business. In order for businesses to embrace these new technologies and invest into innovative channels, such as mobile marketing, they need a thorough understanding of key trends affecting the consumer, their business and the industry as a whole. This session will answer questions such as: How do trends in the mobile landscape influence the market and companies? How does a state-of-the-art mobile enterprise look like? What is already possible today, and what should be the new standard in the near future? How do mobile devices influence the market and companies?
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