The PhoCusWright ConferenceLocation: The Westin Kierland Scottsdale, AZ, United States
Chris Blakely, Senior Director, Client Service, Travel, comScore, Inc. AND Expedia
The Science Behind Mobile Engagement: Research and Insights from comScore and Expedia
Mobile advertising is largely still a mystery, and no industry is more mobile-focused than travel. comScore and Expedia Media Solutions have teamed up to conduct a research study examining the habits of consumer behavior on mobile devices. Explore the findings from the proprietary study and examine the ways marketers (in travel and more) can leverage these insights to create effective mobile ad solutions and campaigns.
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