ad:tech New York
ad:tech is all about exposing media and technology professionals to the latest companies and innovations in an ever-evolving digital world.Location: Javits Center, New York City, United States
Eli Goodman, Media Evangelist, comScore, Inc.
7 November 10:15 am - 11:15 am Add to Calendar 07-11-2012 10:15:00 07-11-2012 11:15:00 Africa/Accra ad:tech New York - Search: 5 Things You Need to Know Right Now Eli Goodman, Media Evangelist, comScore, Inc. - Search: 5 Things You Need to Know Right Now Javits Center, New York City, NY, United States comScore firstname.lastname@example.org false DD/MM/YYYY
Search: 5 Things You Need to Know Right Now
Personalized search results! Social content in the SERP! Paid search is dead – long live search retargeting! The battling headlines about search and how to get it right can be confusing, especially for brands and companies that are just tiptoeing into online advertising. This session gets back to the fundamentals of search – the “new” fundamentals, actually – focusing on tools like bid management platforms and tactics like dayparting. Join our Marketing Master Matthew Mierzejewski and presenters for insightful case studies, and come away with a clear picture of the five things in search marketing you need to know right now.
- Learn the “new fundamentals” of search marketing for 2012 and beyond
- Develop your own search best practices based on successful case studies
- Discover the essential tools – like bid management platforms – that agencies use for optimal campaign performance
Andrea Vollman, Senior Marketing Director, Advertising Effectiveness, comScore, Inc.
8 November 2:45 pm - 3:45 pm Add to Calendar 08-11-2012 14:45:00 08-11-2012 15:45:00 Africa/Accra ad:tech New York - Media Measurement and ROI Andrea Vollman, Senior Marketing Director, Advertising Effectiveness, comScore, Inc. - Media Measurement and ROI Javits Center, New York City, NY, United States comScore email@example.com false DD/MM/YYYY
Media Measurement and ROI
With so many ways to measure campaign reach, engagement and ultimately performance, marketers need to get at the metrics that matter—namely, the ROI. But how can you leverage data-driven insights to assess, plan and buy the correct audience? How do you tell which provider has the right combination of data, technology and inventory that’s best for your needs? Measuring reach and ROI are just a few tangible ways, but finding the right approach to connect relevant messages with high-value audiences is more critical than ever. The ROI can be different for each campaign—it can be more sales, more awareness, more buzz. But whatever it is, ROI is the measure of success. Join us in this analytics session as we dive into how marketers can best evaluate the success or failure of their ad spending. We’ll take a hard look at when and how ad dollars are boosting your bottom line.
- Hear compelling case studies with detailed results on ROI and engagement
- Learn how leading brands and agencies are measuring ROI
- Gain new insight into the tools and services available to assess performance
Conference Registration and Additional Information