Borrell Local Online Advertising Conference
Learn which companies are seizing the greatest share in their market and network with industry leaders by attending the largest gathering of local online media executives on March 4-5, 2013, at the Grand Hyatt in New York.Session Type: Presentation
Location: Grand Hyatt New York, New York, United States
Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
March 4, 08:50 am - 09:20 am Add to Calendar 04-03-2013 08:50:00 04-03-2013 09:20:00 America/Denver Borrell Local Online Advertising Conference - Consumers' Multi-Media Path to Purchase Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc. - Consumers' Multi-Media Path to Purchase Grand Hyatt New York, New York, NY, United States comScore firstname.lastname@example.org false DD/MM/YYYY
Consumers' Multi-Media Path to Purchase
Gian Fulgoni of comScore will describe today’s multi-media path to purchase and show what can happen when traditional media incorporates digital into the consumer offering. When combined, one plus one can equal three. Usage of one medium doesn’t subtract from another. In fact, ComScore’s research shows that use of digital media in conjunction with a traditional one can vastly increase usage across the board.
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