Events

March 7, 2013

CASRO Online Research Conference

Casro Online Research Conference 2013

The CASRO Online Research Conference has become the reference event for online research practitioners. CASRO, and the Conference Committee, are committed to continuing the tradition of providing a forum for researchers to understand current and emerging methods through evidence-based research.

Session Type: Presentation
Location: The Westin San Francisco San Francisco, CA, United states

Speaker:

Roslyn Ku, Vice President, comScore, Inc. AND Kate Boatman, Sr. Marcom Manager, Windows Consumer Division, Microsoft
7 March 3:45 pm - 4:15 pm Add to Calendar http://www.comscore.com/Insights/Events-and-Webinars/Event/2013/CASRO-Online-Research-Conference 07-03-2013 15:45:00 07-03-2013 16:15:00 6 CASRO Online Research Conference - Optimize Windows 8 Campaign Website Using Big Data and Online Survey Results Roslyn Ku, Vice President, comScore, Inc. AND Kate Boatman, Sr. Marcom Manager, Windows Consumer Division, Microsoft - Optimize Windows 8 Campaign Website Using Big Data and Online Survey Results The Westin San Francisco, San Francisco, CA, United states comScore events@comscore.com false
Optimize Windows 8 Campaign Website Using Big Data and Online Survey Results

Microsoft wanted to understand how effective a campaign website could be at increasing brand perceptions, specifically for Windows 8. This comScore study measured campaign exposures, perceptions and interactions on the site in the US.  The goal was to optimize the visitor’s path holistically, from online campaign exposure to site interactions, in order to maximize overall perceptions of Windows 8. This session will reveal how these combinations helped the campaign planners and web designers at Microsoft maximize campaign ROI.


Conference Homepage and Registration