Events

April 6, 2014

Festival of Media Global

Festival of Media Global

Bringing together global marketers, media owners and agencies, the Festival events offer a unique platform for insight, networking and celebration.

Session Type: Moderator
Location: Rome Cavalieri Waldorf Astoria Rome, Italy

Speakers:

Gian M. Fulgoni Chairman Emeritus and Co-Founder, comScore Inc.
8 April 11:30 am - 11:55 am Add to Calendar http://www.comscore.com/Insights/Events-and-Webinars/Event/2014/Festival-of-Media-Global 08-04-2014 11:30:00 08-04-2014 11:55:00 38 Festival of Media Global - Great Digital Divides Gian M. Fulgoni Chairman Emeritus and Co-Founder, comScore Inc. - Great Digital Divides Rome Cavalieri Waldorf Astoria, Rome, Italy comScore events@comscore.com false
Great Digital Divides

In the rush to digital are we ignoring some big issues? Viewability, privacy, transparency, mobile readiness...? To move forward, the industry must be honest with the challenges. Join this frank and important session.

Moderated by: Gian Fulgoni, Executive Chairman and Co-Founder, Comscore Inc.

Panellists include:

Kamakshi Sivarakrishnan, CEO, Drawbridge
Jennifer Cooper, Director, Industry Strategy, Adobe (OBU)
Jayant Kadambi, Co-Founder & CEO, YuMe
Zac Pinkham, MD, EMEA, Millennial Media

Gian M. Fulgoni Chairman Emeritus and Co-Founder, comScore Inc. & Scott Joslin, VP, International Advertising Effectiveness , comScore Inc.
8 April 1:25 pm - 1:50 pm Add to Calendar http://www.comscore.com/Insights/Events-and-Webinars/Event/2014/Festival-of-Media-Global 08-04-2014 13:25:00 08-04-2014 13:50:00 38 Festival of Media Global - Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding Gian M. Fulgoni Chairman Emeritus and Co-Founder, comScore Inc. & Scott Joslin, VP, International Advertising Effectiveness , comScore Inc. - Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding Rome Cavalieri Waldorf Astoria, Rome, Italy comScore events@comscore.com false
Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding

Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty on the path to increasing sales. In today’s ultra-competitive world, finding ways to do this in the most efficient and effective manner is vital, and being able to quantify a financial return on marketing investment is a must.

What’s past is prologue, and as digital advertising continues to grow in importance and sophistication – as both a direct response and branding medium – there’s a lot we can learn by studying its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, this presentation – from comScore Co-Founder Gian Fulgoni and Vice President Scott Joslin – will share key learnings comScore has uncovered in partnership with global clients. These findings will shed light on the current state of the industry and guide marketers down a path towards more effective planning, analysis and overall improved results.


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