IAB #mobilecultural 2.0: How Social, Local and Mobile are converging in Multicultural Marketing
We all hear about the importance of Multicultural Marketing, but is this really different from “regular” marketing – and if so, why should we care? Presented by the IAB’s Mobile Marketing Center of Excellence, please join us for a future looking discussion on unique joys, challenges and best practices for reaching today’s multicultural consumers through a mix of Mobile, Social and Local strategies.Session Type: Moderator
Location: IAB Ad Lab New York, NY, United States
Kelly Barrett, VP Mobile, comScore, Inc.
20 February 4:00 pm - 5:00 pm Add to Calendar http://www.comscore.com/Insights/Events-and-Webinars/Event/2014/IAB-mobilecultural-20-How-Social-Local-and-Mobile-are-converging-in-Multicultural-Marketing 20-02-2014 16:00:00 20-02-2014 17:00:00 15 IAB #mobilecultural 2.0: How Social, Local and Mobile are converging in Multicultural Marketing - How Social, Local and Mobile are converging in Multicultural Marketing Kelly Barrett, VP Mobile, comScore, Inc. - How Social, Local and Mobile are converging in Multicultural Marketing IAB Ad Lab, New York, NY, United States comScore firstname.lastname@example.org false
How Social, Local and Mobile are converging in Multicultural Marketing
comScore’s VP of mobile with set the stage with latest trends and research, followed by a panel discussion with Facebook, Twitter, Verizon, LSN Mobile and Briabe Mobile as they discuss what it means to have a “multicultural” strategy, best practices for reaching these audiences across a suite of emerging media, and how you can develop successful strategies for your business. Christian Martinez, Head of Sales – US Hispanic, Facebook Torod Neptune, VP, Corp Comm, Verizon Dave Matthews, SVP Marketing and Advertising Partnerships, LSN Mobile James Briggs, CEO, Briabe Mobile Kelly Barrett VP, Mobile, comScore (speaker TBC), Twitter
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