IR Focus: Mobile Commerce Conference
IRMC is the premier conference devoted to strategies and tactics to create success in mobile commerce. In two full days of conference sessions and a full-day pre-conference workshop, IRMC covers strategies, management, marketing, design and mobile devices. New for this year, IRMC will be co-located with the IR Focus: Web Design conference, a separate conference that will be taking place in the same building and will share the Exhibit Hall with IRMC.
The theme of the 2014 IRMC conference is: Mobile Nation: Marketing for How We Live Now.Session Type: Presentation
Location: The Hyatt Regency Orlando, Orlando, FL, United States
Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
11 February 9:00 am - 9:45 am Add to Calendar 11-02-2014 09:00:00 11-02-2014 09:45:00 America/Denver IR Focus: Mobile Commerce Conference - State of the Mobile Market and How It's Evolved Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc. - State of the Mobile Market and How It's Evolved The Hyatt Regency Orlando,, Orlando, FL, United States comScore email@example.com false DD/MM/YYYY
State of the Mobile Market and How It's Evolved
Mobile technology has experienced one of the fastest rates of consumer adoption in the history of technology. In just a few years since its introduction, the iPhone has revolutionized how people interact with each other and businesses to the extent that many users wonder what they did before the iPhone came along. This session will examine the state of the mobile market today. Our first speaker will examine: Who are the users? What are their demographics? What do they buy? How do they use their phones and tablets to shop? How does their mobile shopping behavior differ from their web shopping behavior? Our speaker will also address how the rapid evolution of mobile has affected all of online marketing and e-commerce, looking at such issues as how mobile has ratcheted up consumers' expectations about how often they will communicate with retailers; raised expectations about anywhere, anytime access to deals, price comparisons and stored information about their own preferences; and more.
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