Events

May 19, 2014

Master Class Programmatic Buying

Session Type: Presentation
Location: Campus Microsoft, 41 Quai du Président Roosevelt - 75015 Issy-les-Moulineaux, Paris, France

Speakers:

Scott Joslin
19 May 4:30 pm - 5:00 pm Add to Calendar http://www.comscore.com/Insights/Events-and-Webinars/Event/2014/Master-Class-Programmatic-Buying 19-05-2014 16:30:00 19-05-2014 17:00:00 40 Master Class Programmatic Buying - Transparency and Data: branding in the age of programmatic buying Scott Joslin - Transparency and Data: branding in the age of programmatic buying Campus Microsoft, 41 Quai du Président Roosevelt - 75015 Issy-les-Moulineaux, , Paris, France comScore events@comscore.com false
Transparency and Data: branding in the age of programmatic buying

During this Programmatic Masterclass session, Scott Joslin will present ‘Transparency and Data: branding in the age of programmatic buying’ to discuss the latest implications of branded advertising in the face of an increasingly programmatic universe. Scott will cover several topics including:

  • Programmatic buying offers advertisers and publishers compelling cost efficiencies coupled with branding impact of digital ads
  • In programmatic audience buying, several potential problem areas, such as brand safety, viewability or targeting accuracy, need to be addressed
  • In-flight optimization of programmatic media plans dramatically increases ROI

The Masterclass Programmatic Trading is by-invitation only. If you wish to participate please contact Susannah Wisz, Marketing Event Manager EMEA per email swisz@comscore.com.

Scott Joslin

Brand Measurement Panel: Required KPIs & Standards for a healty digital media ecosystem

Confirmed panelists : Jean-Christophe Gombeaud, Marketing Director at Yahoo, Jamie McCloskey, Head of Programmatic UK at AOL, others yet to confirmed.