April 7, 2014

Mobile Money and Digital Payments Americas

Be inspired by first-hand case-studies presented from industry thought leaders. Get in-depth insight into industry debates. Whether you are a retailer, bank, government authority or any organisation collecting and issuing payments, you’re aware that we’re living in an increasingly cashless society. The value proposition for cash digitisation spans across all industries, and there are those who are already making their millions from entrepreneurial usages of digital platforms.

LAC is home to some of the most innovative digital economies yet the problem of how to incentivise cash digitisation still keeps CEOs and politicians alike up at night. From closing the e-commerce loop to contactless infrastructures and credit cards; mobile commerce to mPOS – Digital Payments Americas brings together industry thought leaders from a cross-section of industries to explore the opportunities and challenges of cash digitisation in the region.

Session Type: Moderator
Location: Westin Santa Fe, Mexico City, Mexico


Iván Marchant
9 April 9:00 am - 10:00 am Add to Calendar 09-04-2014 09:00:00 09-04-2014 10:00:00 America/Chicago Mobile Money and Digital Payments Americas - Capturing Latin America’s nascent market for mobile and internet shopping Iván Marchant - Capturing Latin America’s nascent market for mobile and internet shopping Westin Santa Fe, Mexico City, Mexico comScore events@comscore.com false DD/MM/YYYY
Capturing Latin America’s nascent market for mobile and internet shopping

In this interactive seminar, the speaker(s) will discuss how to progress the e-commerce ecosystem in LAC, tackling the many issues surrounding the development of a cohesive e-commerce ecosystem. Topics to be addressed include: executing an effective marketing strategy and creating a user experience which will incentivise the adoption of e-commerce as a formal purchase channel. We will also ask how are retail stores best placed to integrate e-commerce in their multichannel strategies and will draw upon various successful global case studies to provide multiple solutions. The speakers will also examine B2B e-commerce in LAC and how to drive its adoption.

Key takeaways include:

  • Integrating e-commerce with mobile payments: What does the future have in store?
  • Taking in-store online: Integrating e-commerce with your multichannel strategy
  • Building a B2B e-commerce ecosystem: Examining challenges and benefits of a B2B model of e-commerce

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