iMedia Canada Summit
Digital currently accounts for almost 25% of Canada's total advertising spend, a figure that has grown steadily year-over-year. Advertising executives in Canada agree with eMarketer projections that digital ad spending in Canada will continue to climb through 2017, with mobile comprising almost one third of total digital spend. Canadian brands, agencies, publishers, and solution providers must prepare for significant shifts in spend in order to meet changing consumer habits.
The inaugural iMedia Canada Summit will explore the latest industry shifts and trends, the most effective digital platforms, publishers, and tactics to successfully engage the connected Canadian consumer, and crucial research, including:
- Case studies from brands successfully incorporating digital into their marketing mix
- Keynotes from industry thought leaders
- Peer-to-peer collaboration, problem solving, and networking
- A sneak peek at the solution providers setting the stage for future digital growth in Canada
Location: Hyatt Regency Montreal, Montreal, Canada
Bryan Segal, VP Canada, comScore, Inc.
7 April 3:00 pm - 3:30 pm Add to Calendar http://www.comscore.com/Insights/Events-and-Webinars/Event/2014/iMedia-Canada-Summit 07-04-2014 15:00:00 07-04-2014 15:30:00 15 iMedia Canada Summit - Multi-Screen Measurement & Strategy Bryan Segal, VP Canada, comScore, Inc. - Multi-Screen Measurement & Strategy Hyatt Regency Montreal,, Montreal, Canada comScore email@example.com false
Multi-Screen Measurement & Strategy
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