April 6, 2014

iMedia Canada Summit

Digital currently accounts for almost 25% of Canada's total advertising spend, a figure that has grown steadily year-over-year. Advertising executives in Canada agree with eMarketer projections that digital ad spending in Canada will continue to climb through 2017, with mobile comprising almost one third of total digital spend. Canadian brands, agencies, publishers, and solution providers must prepare for significant shifts in spend in order to meet changing consumer habits.

The inaugural iMedia Canada Summit will explore the latest industry shifts and trends, the most effective digital platforms, publishers, and tactics to successfully engage the connected Canadian consumer, and crucial research, including:

  • Case studies from brands successfully incorporating digital into their marketing mix
  • Keynotes from industry thought leaders
  • Peer-to-peer collaboration, problem solving, and networking
  • A sneak peek at the solution providers setting the stage for future digital growth in Canada
Session Type: Moderator
Location: Hyatt Regency Montreal,, Montreal, Canada


Bryan Segal, VP Canada, comScore, Inc.
7 April 3:00 pm - 3:30 pm Add to Calendar 07-04-2014 15:00:00 07-04-2014 15:30:00 America/Denver iMedia Canada Summit - Multi-Screen Measurement & Strategy Bryan Segal, VP Canada, comScore, Inc. - Multi-Screen Measurement & Strategy Hyatt Regency Montreal,, Montreal, Canada comScore events@comscore.com false DD/MM/YYYY
Multi-Screen Measurement & Strategy

Conference Homepage and Registration

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