#DoTheMobile

December 15, 2016
This event has passed

#DoTheMobile (previously known as Mobile Marketing Summit) comes to Mumbai in its 5th year. Every year, it attracts 400+ C-level mobile marketing executives from the most influential consumer-facing brands, alongside major agencies and device players that are in the heart of the mobile ecosystem. It is an event to meet gurus in various streams of the mobile ecosystem from a wide range of B2C brands and companies, as the summit will be attended by the entire digital marketing fraternity.

comScore is proud to be a Partner of the event.

Stay connected with us on Twitter, Facebook and LinkedIn for updates on our activities at the event. 

Session

December 15

Future of Mobile Apps

It has been researched and reported that a consumer on an average interacts with only 7 to 10 apps, and yet the surfeit of app launches by brands belies it. What are we missing here? Hear the experts talk about:

  • What kind of apps from what kind of service providers will survive on the small screen?
  • What kind of businesses can hope to get ROI from the investment in the apps, and therefore what kind of investments are justified for app design and development?
  • What is the new cutting-edge thinking in app design?
  • What should the key result areas (KRAs) associated with app usage and ROI be? What metrics do innovative companies use to future proof their business from apps beyond downloads?
Time: 12:10 pm - 01:00 pm Add to Calendar 15-12-2016 12:10:00 15-12-2016 13:00:00 Asia/Kolkata #DoTheMobile - Future of Mobile Apps Kedar Gavane, Vice President, India, comScore, Inc. - Future of Mobile Apps

It has been researched and reported that a consumer on an average interacts with only 7 to 10 apps, and yet the surfeit of app launches by brands belies it. What are we missing here? Hear the experts talk about:

  • What kind of apps from what kind of service providers will survive on the small screen?
  • What kind of businesses can hope to get ROI from the investment in the apps, and therefore what kind of investments are justified for app design and development?
  • What is the new cutting-edge thinking in app design?
  • What should the key result areas (KRAs) associated with app usage and ROI be? What metrics do innovative companies use to future proof their business from apps beyond downloads?
Taj Lands End, Mumbai, India comScore events@comscore.com false DD/MM/YYYY
Speaker
Kedar Gavane, Vice President, India, comScore, Inc.