ad:tech New Zealand

November 14, 2016
This event has passed

ad:tech New Zealand is a one day marketing innovation conference and exhibition bringing together brand marketers, agencies, publishers and digital technology professionals.

Session

November 14

Keeping Brands out of Bad Company

While viewability dominates discussions around online advertising, brand safety is a core component of media success that cannot be overlooked. Having an ad appear next to questionable content not only detracts from the brand message but can also have a negative impact on consumers’ perceptions.

But content that is safe for one brand may well not be safe for another. Even premium news content can raise brand safety challenges in today’s media environment.

In this session, comScore Vice President Australia and New Zealand, Lachlan Brahe, considers how brands can successfully avoid inappropriate contexts, whilst proactively managing the relationship between their advertising, their audiences and popular content.

Time: 11:00 am - 11:30 am Add to Calendar 14-11-2016 11:00:00 14-11-2016 11:30:00 Africa/Accra ad:tech New Zealand - Keeping Brands out of Bad Company Lachlan Brahe, Vice President, Australia and New Zealand, comScore, Inc. - Keeping Brands out of Bad Company

While viewability dominates discussions around online advertising, brand safety is a core component of media success that cannot be overlooked. Having an ad appear next to questionable content not only detracts from the brand message but can also have a negative impact on consumers’ perceptions.

But content that is safe for one brand may well not be safe for another. Even premium news content can raise brand safety challenges in today’s media environment.

In this session, comScore Vice President Australia and New Zealand, Lachlan Brahe, considers how brands can successfully avoid inappropriate contexts, whilst proactively managing the relationship between their advertising, their audiences and popular content.

AUT Business School, Auckland, New Zealand comScore events@comscore.com false DD/MM/YYYY
Speaker
Lachlan Brahe, Vice President, Australia and New Zealand, comScore, Inc.