ANFO: AdTech: Programmatisk

June 15, 2017

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Programmatic is for many a bewildering market and some see it as a storm in uncharted waters with failing navigation equipment.

ANFO: AdTech: Programmatisk event invited 21 industry experts with very unique skills to ensure that you as an advertiser is going to a safe port.

Session

June 15

Illuminate Your Digital Advertising: Finding Clarity in Today’s Complexity

With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brands advertising against reputationally-damaging content, it’s time for Advertisers to take a more proactive role in helping to illuminate a media supply chain that, in the words of Marc Pritchard at P&G, “is murky at best, and fraudulent at worst”. Here are some key tips for Advertisers to force the transparency agenda with agencies and publishers to increase their campaign effectiveness and ROI.

Time: 09:30 am - 09:50 am Add to Calendar 15-06-2017 09:30:00 15-06-2017 09:50:00 Europe/Oslo ANFO: AdTech: Programmatisk - Illuminate Your Digital Advertising: Finding Clarity in Today’s Complexity Martin Bromfield, VP Advertising EMEA - Illuminate Your Digital Advertising: Finding Clarity in Today’s Complexity

With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brands advertising against reputationally-damaging content, it’s time for Advertisers to take a more proactive role in helping to illuminate a media supply chain that, in the words of Marc Pritchard at P&G, “is murky at best, and fraudulent at worst”. Here are some key tips for Advertisers to force the transparency agenda with agencies and publishers to increase their campaign effectiveness and ROI.

Latter Aker Brygge, Oslo, Norway comScore events@comscore.com false DD/MM/YYYY
Speaker
Martin Bromfield, VP Advertising EMEA