AdExchanger Programmatic i/o

April 4 - April 5, 2017
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With 1000+ attendees, AdExchanger’s PROGRAMMATIC I/O conference in San Francisco is the original and the world’s largest event focused on programmatic media and marketing.

Session

April 4

Beyond Validation: Metrics that Matter for True Effectiveness

Panelists:

Matt Greitzer , Co-Founder and COO,  Accordant Media
Tom Schmidt, VP Product, Video and Display Ad Products , Yahoo

You’ve activated your audience and validated your ad delivery — now what? With so much focus on targeting and validation in recent years, it sometimes feels we’ve shifted our attention away from what matters most: advertising effectiveness. From new techniques to tried-and-true methods, hear from top marketers and their partners how they leverage data for advertising effectiveness in today’s digital and cross-platform programmatic advertising world.

Time: 02:00 pm - 02:30 pm Add to Calendar 04-04-2017 14:00:00 04-04-2017 14:30:00 America/Los_Angeles AdExchanger Programmatic i/o - Beyond Validation: Metrics that Matter for True Effectiveness Anthony Psacharopoulos, EVP, comScore (Moderator) - Beyond Validation: Metrics that Matter for True Effectiveness

Panelists:

Matt Greitzer , Co-Founder and COO,  Accordant Media
Tom Schmidt, VP Product, Video and Display Ad Products , Yahoo

You’ve activated your audience and validated your ad delivery — now what? With so much focus on targeting and validation in recent years, it sometimes feels we’ve shifted our attention away from what matters most: advertising effectiveness. From new techniques to tried-and-true methods, hear from top marketers and their partners how they leverage data for advertising effectiveness in today’s digital and cross-platform programmatic advertising world.

Westin, San Francisco, CA, United States comScore events@comscore.com false DD/MM/YYYY
Speaker
Anthony Psacharopoulos, EVP, comScore (Moderator)