October 10, 2017

IAB Australia MeasureUp Conference

Over the last 10 years, digital advertising has grown to take up a significant portion of total advertising revenue in Australia. With the advent of digital advertising, measurement has become an incredibly hot topic. Whether that is the revenue component, audience measurement, the challenge of ROI, measurement across media, or measurement of the digital value chain, it is a critical topic for the industry.

IAB Australia’s inaugural measurement conference, MeasureUp, brings together brains on the topic both locally and from overseas to shed light and provide perspective. The day will be split into two streams: Measurement Science and Marketing Outcomes, interspersed with keynotes and panels to help shape measurement application for the next 12 months.

Session Type: Presentation
Location: Sheraton on the Park, Sydney, Australia

Speaker:

Ben Martin, Global Marketing Insights Director, comScore
October 10, 11:20 am - 11:45 am Add to Calendar 10-10-2017 11:20:00 10-10-2017 11:45:00 Australia/Sydney IAB Australia MeasureUp Conference - The Halo Effect: What Qualities Drive Higher Advertising Effectiveness Ben Martin, Global Marketing Insights Director, comScore - The Halo Effect: What Qualities Drive Higher Advertising Effectiveness Sheraton on the Park, Sydney, Australia comScore events@comscore.com false DD/MM/YYYY
The Halo Effect: What Qualities Drive Higher Advertising Effectiveness

What role does contextual environment play on branding effectiveness for advertisers? This session will present data on the impact that different media environments can contribute to the success of your brand spend.


Conference Homepage and Registration

Learn more about

Invalid Traffic

comScore provides sophisticated detection of non-human traffic that goes beyond the standard filtration required for industry accreditation. The recent acquisition of MdotLabs...
Learn More