IAB Australia MeasureUp Conference

October 10, 2017
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Over the last 10 years, digital advertising has grown to take up a significant portion of total advertising revenue in Australia. With the advent of digital advertising, measurement has become an incredibly hot topic. Whether that is the revenue component, audience measurement, the challenge of ROI, measurement across media, or measurement of the digital value chain, it is a critical topic for the industry.

IAB Australia’s inaugural measurement conference, MeasureUp, brings together brains on the topic both locally and from overseas to shed light and provide perspective. The day will be split into two streams: Measurement Science and Marketing Outcomes, interspersed with keynotes and panels to help shape measurement application for the next 12 months.

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