October 25, 2017

IAB Training Series: Levelling Up – Activating Advanced Measurement

Navigating a fragmented media landscape and mobile consumer base starts with getting the right information. With pressure building for marketers to demonstrate clear impact on business objectives, the need to have sound measurement and attribution capabilities has never been more critical.

The IAB Singapore Measurement, Standards & Data Committee will be hosting a Training Series Event aimed at digital practitioners who want a deeper look into the nuts and bolts of measurement and what industry best practices are. This event will be centred on the nitty gritty of attribution, both online and off.

Session Type: Presentation
Location: Google, Singapore

Speaker:

Jonah Ken Tan, Vice President, Southeast Asia, comScore
October 25, 11:05 am - 11:30 am Add to Calendar 25-10-2017 11:05:00 25-10-2017 11:30:00 Asia/Singapore IAB Training Series: Levelling Up – Activating Advanced Measurement - Cross-Device and People-Based Measurement: Tracking Audiences on the Move Jonah Ken Tan, Vice President, Southeast Asia, comScore - Cross-Device and People-Based Measurement: Tracking Audiences on the Move Google, , Singapore comScore events@comscore.com false DD/MM/YYYY
Cross-Device and People-Based Measurement: Tracking Audiences on the Move

With multiple devices at play and consumers always on the move, brands are grappling with a fragmented view into behaviour and consumption patterns. But there are ways to get a better picture, with new tools entering the fray.

  • What can be measured across digital devices? And how it is measured?
  • Limitations and challenges of cookie-based measurement
  • De-duplication through people-based measurement for a more accurate representation of reach and frequency


Conference Homepage and Registration