IAB Interact is the premiere gathering of Europe’s digital advertising industry, where leading advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry and to analyse emerging business and technology trends, reflect on the challenges for the coming year and how to best address them. The programme will host numerous interactive discussions with analysts, academia, media and further influencers taking a Pan-European and global approach. The informal and confidential atmosphere will allow for high-level networking, and for a policy and regulatory dimension that is often neglected in other industry fora.Session Type: Keynote
Location: NH Collection Barbizon Palace Hotel, Amsterdam, Netherlands
Gian Fulgoni, Co-Founder and Chief Executive Officer
May 23, 11:30 am - 11:50 am Add to Calendar 23-05-2017 11:30:00 23-05-2017 11:50:00 Europe/Amsterdam Interact 2017 - A measurement-led future for digital advertising? Gian Fulgoni, Co-Founder and Chief Executive Officer - A measurement-led future for digital advertising? NH Collection Barbizon Palace Hotel, Amsterdam, Netherlands comScore firstname.lastname@example.org false DD/MM/YYYY
A measurement-led future for digital advertising?
Consumer behaviour is changing, technology is changing, VR and AR, Voice controlled tools are gaining in popularity, video is more crucial than ever, there is more AI involved than ever before. How will a better understanding of the consumer help the online advertising industry move forward?
Measurement has always been a key differentiator for online versus other media and yet currently it suffers from serious complexity. What opportunities arise from the technical and consumer changes for measurement? How can we build a better and more robust industry in the future? And how will an advertiser know their message really stands out going forward? Can measurement show leadership for the industry? How will the measurement business respond to GDPR?
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