May 23 - May 24, 2017

Interact 2017

IAB Interact

IAB Interact is the premiere gathering of Europe’s digital advertising industry, where leading advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry and to analyse emerging business and technology trends, reflect on the challenges for the coming year and how to best address them. The programme will host numerous interactive discussions with analysts, academia, media and further influencers taking a Pan-European and global approach. The informal and confidential atmosphere will allow for high-level networking, and for a policy and regulatory dimension that is often neglected in other industry fora.

Session Type: Keynote
Location: NH Collection Barbizon Palace Hotel, Amsterdam, Netherlands

Speaker:

Gian Fulgoni, Co-Founder and Executive Chairman Emeritus of comScore Inc
May 23, 11:04 am - 11:34 am Add to Calendar 23-05-2017 11:04:00 23-05-2017 11:34:00 Europe/Amsterdam Interact 2017 - Measuring for the Future Gian Fulgoni, Co-Founder and Executive Chairman Emeritus of comScore Inc - Measuring for the Future NH Collection Barbizon Palace Hotel, Amsterdam, Netherlands comScore events@comscore.com false DD/MM/YYYY
Measuring for the Future

Arguably measurement is online’s key differentiator to other media. Yet is it also an Achilles’ heel? Is the increasing complexity and ever changing landscape making it too difficult for brand advertisers to fully control their brand experience? What can the digital industry do to bring trust and transparency easily to all?


Conference Homepage and Registration