MMA Forum Singapore 2017

June 1, 2017

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The MMA Forum Singapore focuses on how mobile is being redefined, how best to take advantage of mobile capabilities, what’s coming next and who is truly showcasing the power and shaping the future of mobile. By dissecting the elements of mobile marketing, this year’s sessions will highlight use cases and testimonials from brands that are doing it well.

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Sessions

June 9

Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. This session will examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.

Time: 11:00 am - 11:25 am Add to Calendar 09-06-2017 11:00:00 09-06-2017 11:25:00 Asia/Singapore MMA Forum Singapore 2017 - Mobile’s Hierarchy of Needs Joe Nguyen, Senior Vice President, Asia Pacific, comScore - Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. This session will examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.

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Speaker
Joe Nguyen, Senior Vice President, Asia Pacific, comScore
June 9
Speaker
Joe Nguyen, Senior Vice President, Asia Pacific, comScore