MMA Forum Vietnam

November 3, 2017
This event has passed

Media consumption has changed radically, and today, mobile is moving at light speed and catalysing business innovation and transformation around the world. The MMA Forum Vietnam 2017 will focus on how mobile is being redefined – on the radical, transformational, pervasive changes in the ways companies market and sell their products and services. Join senior thought leaders from brands, agencies, start-ups and tech enablers for this one-day conference featuring an array of global speakers from a variety of industry verticals all coming together to share insights and best practices on the next stage in mobile marketing.

Session

November 3

Illuminate What Matters in Your Digital Advertising

This session looks at key issues and real-life examples to provide insights and clarity into tackling today’s challenges and uncovering new opportunities in digital advertising.

  • How to avoid wasted ad spend with an in-depth look at viewability, fraud and audience targeting.
  • The latest data methods in uncovering new audiences and reaching them in the right context through the power of data.
  • Understanding the true effectiveness of digital advertising to better utilise digital in the wider media mix.
Time: 02:05 pm - 02:25 pm Add to Calendar 03-11-2017 14:05:00 03-11-2017 14:25:00 Asia/Ho_Chi_Minh MMA Forum Vietnam - Illuminate What Matters in Your Digital Advertising Jonah Ken Tan, Vice President, Southeast Asia, comScore - Illuminate What Matters in Your Digital Advertising

This session looks at key issues and real-life examples to provide insights and clarity into tackling today’s challenges and uncovering new opportunities in digital advertising.

  • How to avoid wasted ad spend with an in-depth look at viewability, fraud and audience targeting.
  • The latest data methods in uncovering new audiences and reaching them in the right context through the power of data.
  • Understanding the true effectiveness of digital advertising to better utilise digital in the wider media mix.
Intercontinental Asiana Saigon, Ho Chi Minh City, Vietnam comScore events@comscore.com false DD/MM/YYYY
Speaker
Jonah Ken Tan, Vice President, Southeast Asia, comScore