MMS India

October 25, 2017
This event has passed

Modern Marketing Summit (MMS) is a thought leadership forum for brands, agencies and mobile leaders to network and gain insights on all things mobile marketing. Part of the global network of summits, MMS India provides a powerful introduction to the region, with the 2017 edition set to showcase best-in-class mobile work from different perspectives.

comScore is proud to be a sponsor of MMS India.

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Session

October 25

The Right Measure for Video on Mobile

We know that it is all about reaching the right customer at the right time with the right message. Let’s call the right time a micro moment, where the customer can give you their complete attention. With the clash of tech-fueled convenience, free-flowing media, experimentalism and relentless distraction through mobile, your customer’s attention becomes a prized resource. In a hyper-competitive experience economy, consumers are digitally empowered and yet feel forever time-starved. It is time for brands to decide if their offering is seizing the customer’s moment of attention, or losing the battle to any other content that may be of interest. This session will focus on how brands are using data to win the customer’s micro moments of attention on mobile.

Time: 12:05 pm - 12:35 pm Add to Calendar 25-10-2017 12:05:00 25-10-2017 12:35:00 Asia/Kolkata MMS India - The Right Measure for Video on Mobile Kedar Gavane, Vice President, India, comScore - The Right Measure for Video on Mobile

We know that it is all about reaching the right customer at the right time with the right message. Let’s call the right time a micro moment, where the customer can give you their complete attention. With the clash of tech-fueled convenience, free-flowing media, experimentalism and relentless distraction through mobile, your customer’s attention becomes a prized resource. In a hyper-competitive experience economy, consumers are digitally empowered and yet feel forever time-starved. It is time for brands to decide if their offering is seizing the customer’s moment of attention, or losing the battle to any other content that may be of interest. This session will focus on how brands are using data to win the customer’s micro moments of attention on mobile.

The Leela Ambience Gurugram Hotel & Residences, New Delhi, India comScore events@comscore.com false DD/MM/YYYY
Speaker
Kedar Gavane, Vice President, India, comScore