May 23, 2017

Media 360

Malaysia is a rare country where print still accounts for the largest advertising spends. That said the gap is closing fast with digital spends projected to overtake TV by 2019 and print by 2020. Balancing between the old and the new, while keeping in mind the media consumption habits and preferences of an immensely diverse Malaysian audience, is just one of the many challenges marketers and their media agencies face today.
Media360 seeks to take stock of the present and search for sustainable media solutions for long-term growth especially in unchartered waters of digital services and emerging technologies.
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Session Type: Panel
Location: Grand Millennium Hotel, Kuala Lumpur, Malaysia

Speaker:

Road – Block Ahead: Digital Measurement
May 23, 01:45 pm - 02:30 pm Add to Calendar 23-05-2017 13:45:00 23-05-2017 14:30:00 Africa/Accra Media 360 - Jonah Ken Tan, Vice President, Southeast Asia, comScore Road – Block Ahead: Digital Measurement - Jonah Ken Tan, Vice President, Southeast Asia, comScore Grand Millennium Hotel, Kuala Lumpur, Malaysia comScore events@comscore.com false DD/MM/YYYY
Jonah Ken Tan, Vice President, Southeast Asia, comScore

From the passé research methodologies surrounding typical media discussions to new metrics, such as viewability, brand safety and ad frauds permeating every marketer’s conversation, digital measurement is a top industry issue. Amidst a wave of change that is happening in this part of the world — as well as the chaos and uncertainties — what are the industry’s measurement needs, and solutions, for the future?


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